Wild Frontiers

WF Difference

As a young and innovative company, Wild Frontiers is delighted to have been voted one of the ‘Top 10 Tour Operators’ by Wanderlust readers each of the last 5 years - coming third in 2007 and second in 2009.  When National Geographic Adventure Magazine awarded us a similar accolade in 2010, we were equally thrilled.

We are frequently asked what makes Wild Frontiers different from other tour operators.  Below are a few of the factors that we believe set us apart from our competitors and form the reasons as to why our clients travel with us again and again…

Personal Service & Expertise

Our London office is manned by experienced expedition leaders and every trip we run stems from their firsthand knowledge - in short, we run the kind of holidays that as passionate travellers, we like to do ourselves. When you ring our office, you can be guaranteed to chat to someone that knows the region and the terrain and is able to offer sound and practical advice. When creating bespoke, tailor-made itineraries our specialist travel consultants will take you though each step of the process, advising you on everything from the most interesting accommodation to advice on tipping. 

Authentic Experiences

Our unique, original itineraries – be they for small group travel or individually created for our tailor-made clients – allow you to take journeys that venture beneath the surface of the region. Unlike the plethora of ‘world specialists’ who purport to know a hundred destinations, we concentrate on the locations we know and love. We don’t source our itineraries from other agents, nor do we run the same tour over and over (thus creating a ‘tourist circuit’, spoiling an untouched region). Instead, we rarely run any group tour more than a couple of times a year and they are on routes we have discovered for ourselves, meaning we are able to give a truly authentic, off-the-beaten-track experience.

Be the First

Our style of travel is all about exploration, and nothing excites us more than opening up new routes to genuine travellers. We keep abreast of new destinations and are often the first to return to places that have vanished from the tourist map. We were the first back into Pakistan after 9/11, the first to return to Kashmir after a decade of tourist isolation, and the first to run a commercial travel trip to Afghanistan for almost 30 years. Since then we have helped bring Colombia, Yemen and Georgia back into the tourist fold, specialising in groundbreaking reconnaissance trips and imaginative expeditions.

Small Group Size

On our escorted tours, we believe it is imperative to keep the group sizes small. Most trips are limited to an average maximum of 12 travellers, thus giving you more access to fragile cultures, better opportunities to interact with local people, and the knowledge you are making less of an impact while there.

Cost of Tours

We believe in an honest, upfront pricing structure so you know exactly what the tour will cost before you book. On our group tours we avoid local payments, ‘optional extras’ or forcing our clients to go through the annoying procedure of splitting every meal bill. Our tours are provided on a predominantly full board basis, with mineral water, government permits, entrance fees and transport all included.

Added Value

We also realise to be a successful small travel organiser it’s imperative we deliver the best experience we can through whatever facilities are available to us.

• Accommodation: On all of our holidays we aim to provide you with the best accommodation available. By best we do not necessarily mean most expensive but most interesting, characterful and convenient: this might mean spending a night on a yak fur rug in a nomad’s yurt or in a four poster bed in a royal palace.

• Transport: Your transport is also an important part of your holiday experience and as such we aim to provide the most comfortable, interesting and varied transport possible. As such you might find yourself in open-topped jeeps in Pakistan, a converted Soviet army truck in Kyrgyzstan, a toy train in India or on a camel in the Sahara.

• On our tailor-made tours we aim to provide a service value that is hard to match. In India for example on arrival we now provide our clients with a local mobile phone with all the numbers you might need pre-programmed. With our personal knowledge of the properties we use we are often able to secure the best rooms, and organise special events unique to us.   

Responsible Travel

Awarded the prestigious 5 star RT status by AITO (Association of Independent Tour operators), responsible tourism has always been an integral part of our company ethos and our adventures are designed with the local people, culture and eco-system in mind.